I'm guessing, probably no. But that's probably because he's not, a fashion model like the guy in the picture above. AND he hasn't been outfitted with one of the new award winning designs from the fashion design contest recently hosted by UPS.
I have to admit, when I think of the men and women in Brown, "fashion" is not the first word that comes to my mind. But I think this is a really smart piece of cooperative marketing launched by UPS.
It seems that UPS and the Royal College of Art (RCA) hosted a design competition that challenged graduate fashion students to to create clothing or accessory designs that combine the concept of ‘free movement’ with the distinctive elements of the UPS brand, culture and heritage.
Talented duo Robert Huth and Simone Sommer, who are studying menswear and womenswear were named winners of the competition at the annual Royal College of Art Graduate Fashion Gala, attended by new talent and senior figures from the fashion and retail industries.
Long story short, a nice lift for what could be seen as a fairly stodgy brand. Myself, I think they needed to integrate this into an episode of Project Runway, and they need a sexier website, but that's just me. I give them a A for concept, a B- for execution and an E for effort.
You can read more about it here:
http://www.uk.upsalamode.com
