I'm so SPECIAL

Yet another fabulous entry on behalf of the guys at Burger King. Their new ad campaign, which is based on the idea that if you eat their new steak sandwich people might think you think your special is a bit of a yawner for me. But their new online viral campaign is so bang on and fun, ya simply gotta love it.

It's based on the idea that we all grew up thinking we'd be special and we'd end up on the local hometown news. For this broadband viral campaign, you simply upload your picture and your name, click on a few choices and voila, a hometown news segment is built and posted on YouTube starring YOU.

I was so tickled with this thing, I did it like 5 times. (Each selection randomly selects among four or five random outcomes for a total of 20-30 options.) Here's my score:

Concept: A
Freshness: A
Execution: A- (Have to wait to get an e-mail telling you it's on YouTube)
Viral Infection Rate: B+ (Same note as above)


You can see one of my favorites HERE.

Or click HERE to go make your own.

Enjoy!
The OneID Man

Hot, HOT coffee

The WETV folks have done it again!  Now they've posted a new section on their website called their "Hot Coffee Break" and they got it SO right!  Different 30 second clips of hot guys sans shirt doing things around the house that chicks are SURE to dig (cleaning, cooking, PROPOSING--you get the idea).   Precisely the right level of high production value, cheese factor and cheesecake to keep the chicks clickin'.  Jason up there, who is not only washing his girl's car, but also leaving her a mushy I love you note on the windshield when he's done, is probably my current fave.  Just click HERE for a sneak peek.  Who cares that these guys are snotty models who don't eat carbs and spend more on their hair and nails than I do--a girl can dream, right?

Sigh...

Going (Publicly) Insane for Batman

Everybody always knew that I was insane. Now they can find proof on my Facebook profile with Verizon and Nokia's "Commit Your Friend" application. All you have to do is go to the site, upload a picture, and you or your friend is magically installed in a video of Gotham's own Arkham Asylum. You can see my video HERE.

It seems frighteningly easy to commit somebody these days. And post their commitment on Facebook or elsewhere for all to see. This brilliant bit of viral fun was created with the help of the folks at Oddcast. Simple. Easy to use and share. Linked to a nuclear hot content property. And fun in a nasty, slightly vengeful way. What more could you ask for?