Hilarious Take On How to Shoot the News

Ah, how I love it when big, fancy brands can poke fun at themselves.  This is a thing of beauty.

Brilliant branded entertainment for the World Cup Classical Musician

This little bit of branded entertainment from Berliner Konzerthaus is just so awesome for so many reasons.  Apparently some of the German fans are a little less than "fond" of the ubiquitious Vuvuzela.  So they make their case for the "instrument" by poking fun at themselves in a very charming way.  This is a "win" for so many reasons.  First and foremost it allows a classical concert group to be seen 1) by lots of young people 2) as a group that is fun and relevant 3) as entertaining, not stuffy.  Originally appearing on Zeit Online, I've provided the subtitled version from YouTube here for your enjoyment.  And if you don't like it, I say "pfffft!".

Branded Entertainment about Branded Entertainment

For anybody who ever wondered about branded entertainment, here it is! Take a look at THIS wonderful offering from Pinkberry which is fun and entertaining while it pokes fun at the very brand the piece is designed to enhance.  Way, WAY fun.  Kudos to the folks over at William Morris Endeavor for this painfully accurate look at modern moviemaking.