Brilliant, brilliant, BRILLIANT. What else can I say about Isabella Rosellini's Green Porno? Fantastic marketing hook, great concept, great writing and a very clear understanding of what works well in a broadband/mobile screen. Don't read a single word more until you go watch it here:
GREEN PORNO
See what I mean? Simple editing. Simple backgrounds. Beautiful colors. Blissfully short. This stuff is specifically designed to make the most of teeny tiny screens and it shows. Isabella really gets it.
It puts me in mind of another group of performances that may not have been specifically designed for mobile (they are videos of live performances) but would translate beautifully. Take a look at Lejo:
You'll see a lot of the same fantastic qualities of Green Porno, with the added bonus of being language free and ready to be viewed anywhere in the world. Now one thing to keep in mind here is that these are not mega budget projects. They are very well shot with excellent lighting, good sound, good image quality and good compression. But they shine because somebody had a great idea that connected well with viewers in the screen space and time allotted.
Something to think about when planning your next broadband or mobile magnum opus.
The One ID Man
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